Playing fantasy games builds camaraderie, fosters friendly competition, and forges a strong bond between fans, players, and teams. Fantasy sports has grown from a niche hobby to a billion-dollar industry with millions of players worldwide.
To capitalize on the booming sports market, Fantasy Smack Talk (FST) launched a blog-based website. The site featured weekly articles, videos, forums, and expert analysis to help fantasy managers make smarter roster decisions.
Industry research showed that an increasing youth population contributed to the rapid growth of the fantasy sports market. The conversational tone and humor, combined with a bold, eye-catching visual aesthetic, appealed to a younger, tech-savvy audience.
The website laid the foundation for building a community of like-minded fantasy sports enthusiasts. The site featured an active community forum and published weekly content providing valuable fantasy advice covering every facet of the game.
Community members were allowed unique access to engage directly with a panel of fantasy sports experts. User-submitted questions were answered on social media and featured in the "Ask the Experts" podcast and video segments.
Publishing content across multiple social media platforms increased brand awareness and allowed visitors to consume content and engage with the community through their preferred channels.
The website used responsive web design to provide an optimal user experience for any device and screen size.
